Art Factor

The Book

The “ART Factor” project takes its initial form in a book of the same name, published by Skira editore Milan Genève Paris.

Under the curatorship of Maria Alicata, it celebrates all of the most important moments in the collection’s history: from Lucio Fontana, Alberto Burri, Enrico Baj and Giacomo Balla, to the Pop Art legacy, with Valerio Adami, Emilio Tadini, Gianfranco Pardi and Lucio Del Pezzo.

It captures the origins of the collection and the role of the artists in reinventing icons in their Italian path to Pop-Art.